Working with women to turn 1% into 100%.
Your Story is Your It Factor
It’s the reason people buy from you, meet with you, and can’t help but support you.
Yet for some reason, it seems to be the most difficult thing to communicate.
You’re worth betting on.
No matter what you’re building, you were brought into the room for a reason. This room could be an investor meeting or a free networking event on Luma.
Your product, knowledge, services… whatever you’re creating… is already the on-paper.
You and your why are the investment.
The people who get funded, get the clients, get the leadership positions; they walk in knowing who they are and able to communicate their values.
One percent of funding. One Percent.
Statistically, women get 1% of investor funding.
Companies are still earning gold stars for having women in leadership positions. (less than 25% of C-Suite positions are filled by women)
These stats aren’t due to lack of drive, grit, brilliance, or passion.
It’s because the room reads conviction before it reads a deck; yet most of us were never taught how to show it.
Your product is the easy to communicate. The tough part is showing up as someone worth betting on for the long haul.
Not just someone with a successful product, but a partner with a vision.
It’s also why I built this offer.
WHAT WE WILL ACCOMPLISH
Together we build the strategic foundation that most people skip entirely.
We will work through your positioning, voice, and narrative.
We get to the core of who you are, who you're building for, and why you're the right person to do it.
From there, we build out how you show up in every context that matters: investor meetings, client conversations, your website, a room full of strangers.
You leave with clarity on your positioning, a defined brand voice, a narrative that lands, and messaging frameworks for every situation you're walking into.
This is a focused engagement, that ends with frameworks and language you can use immediately.
“If you want to influence people, you want them to be with you when you start the meeting, not when you end the meeting.”
Ruth Bader Ginsburg
WHO THIS IS FOR
You’re in the early stages of business or maybe you’re pre-seed and actively fundraising.
Your impact goes beyond your vision and offer; it reaches into the lives of others everyday.
You're serious and this isn't a side project. You're not looking for someone to validate what you already have.
You've been in rooms where you felt like you had to work twice as hard to be taken seriously or can’t seem to get your vision across clearly.
You want a foundation that makes you impossible to ignore.
Hi! I’m Allison
Before Coast Road Creative, I spent seven years at JPMorgan Chase, where I was a founding member of the firm's largest management development program and coached leaders at the Managing Director level. I’ve been in rooms where stakes are high and presence is everything.
While at JPMC I saw past the stereotype there isn’t room for all of us at the table. All it really takes is enough of us there to pull up a few extra seats.
My passion is building women up and helping them share their impact with the world.
The most consistent gap I witness across my career is the ability to clearly communicate impact beyond action. It is also where I thrive; as your second set of eyes and ears, and the person to help you curate your impact clearly.
I promise not to just be another consultant who hands you a document to read, rather a partner who dives right into your world.